There is a new women’s pro soccer league starting in America in 2013. Since this wasn’t the first attempt at a league I became interested in looking back at the two previous attempts and comparing the three. Along with a brief comparison I noted what each league saw was important in their success strategy (corporate support, social media, etc) and touched on what their fatal flaw ultimately was.
While researching I maybe did multiple #facepalms at all that money squandered in the first incarnation. There is not enough #sideeye in the world to take even the edge off that mess. Way to scare off investors for the next fifty years. #likeakickballtotheface
Sources, if you enjoy that sort of thing.